A Golden Time. Introducing Ivars Osis.
Posted on January 14, 2012 by admin
We welcome Ivars Osis to the Divorce your Jewellery Team. Ivars is the new manager of our Dee Why store and will be a regular blogger, and his opening piece sums up why he has made the move to Divorce your Jewellery.
Gold has experienced a meteoric rise to an all-time high. Gold’s exceptional value has caused people to look through their cupboards, sort through the bits and pieces, and bring them in for a valuation.
All very simple, until you get to the price. When it comes to broken, damaged or no longer wanted items, what is a fair price? We all have fears of being ripped off and are apprehensive about our expectations being dashed.
What is a fair price for gold? In order to find the answer, we need to ask ourselves some questions about the articles that we are bringing in. Could we sell a single earring without the matching article? Would someone be interested in pieces of broken chains? What do you do with unwanted jewellery you’ve inherited from a relative who did not share your taste in bling? Is there any logical reason to hang on to a wedding band that says, I love you, but no longer means a thing? Why hold onto a necklace or bracelet that holds nothing but bad memories?
Such articles only are valuable when they have been smelted and the gold refined. Unfortunately, there are no smelters of gold who do it for the love of smelting alone. In addition, all the typical costs of doing business such as rent, electricity, telecommunications, salaries, advertising, and administration all must be factored into the equation.
Then, there is the question of convenience. A stable shopfront within an easy drive of your home is far preferable to a massive undertaking filled with the hustle and bustle of traffic and parking headaches.
What about those diamonds in your unwanted jewellery? You will find that most establishments simply do not pay you for those valuable stones. The rare shops that do will help you realize your maximum return on your original investment.
Taking all that into consideration, it is the business that offers a local, friendly, approachable solution with the emphasis on customer service that will come out on top.
Of course, the goal of any business is to make a profit, but, offering a fair price and maintaining a good reputation has to come first. A client-shopkeeper relationship built on trust will last. Confidence grows as such a relationship deepens.